How should I price my original artwork?

There is no single right price, but there is a right approach: be consistent, and be able to explain your prices. Common starting points - Size-based pricing: set a rate per square centimetre or square inch for a given medium, so a larger work in the same series costs proportionally more. Buyers find this easy to understand. - Costs plus time: add up materials, framing and a fair hourly rate. This sets your floor. If the result is far above what similar work sells for, look at your process before your price. - Comparables: look at artists with similar experience, medium and exhibition history, in the markets you actually sell in. Rules that protect you - Keep one price everywhere. If a gallery sells your work at a price that includes its commission (often around half), do not undercut it from your studio. Galleries notice. - Raise prices gradually as demand grows, for example when a series sells out or a waiting list forms. Lowering prices is much harder on your collectors than raising them. - Keep a record of every sale and its price. It is the evidence behind every future price. On this platform, any price you show is set by you and is for information only. Sales are arranged directly between you and the buyer, and we take no commission. How do you price your work? Has a pricing change ever surprised you?